Empowering Language Success: Active English’s Dynamic Digital Makeover
Active English is a premier IELTS, PTE, Duolingo and TOEFL coaching academy dedicated to helping students achieve their dreams of studying, working or living abroad. With expert instructors and a passion for results, they wanted a digital presence as polished and professional as their teaching.
// App Industry
Immigration / Coaching Academy
// Platforms
WordPress
// Solution
Website, Logo Design, Book Cover, Brochure Design
Challenges
- Engagement & Clarity: Prospective learners needed quick access to detailed course information without feeling overwhelmed.
- Brand Consistency: Active English’s visual identity across print and web materials lacked cohesion.
- Student Trust: Showcasing real success stories and interactive practice tools was essential to build credibility.
Our Solution
A. Full-Featured Website
- Responsive Design: Mobile-first layouts guarantee flawless performance on phones, tablets and desktops.
- Clear Course Pages: Dedicated sections for IELTS, PTE, Duolingo and TOEFL—each with concise overviews, curriculum breakdowns and enrollment steps.
- Engagement Modules: Integrated practice quizzes, video tutorials and live-chat support to keep users actively learning.
B. Branded Collateral
- Logo Refresh: A clean, modern wordmark that conveys both professionalism and approachability.
- Study-Material Covers: Redesigned book and booklet covers using approachable imagery and bold typography.
- Brochures & Flyers: Print pieces that seamlessly echo the website’s color palette and fonts, reinforcing brand unity.
Key Features & Benefits
- Interactive Practice — Students can instantly try mock tests, boosting confidence and readiness.
- Success Stories — Prominent testimonial section highlights real learners’ achievements.
- Seamless Contact — One-click enquiry forms and live chat keep support just a click away.
- Consistent Branding — From the website to brochures, every touchpoint feels unified and inviting.
Technologies We Used
iOS Development
Swift
Web Development
Dot Net
Web Development
WordPress
Design Elements
- Typography: Gill Sans MT paired with Rockwell Condensed for a friendly yet authoritative voice
- Color Palette: A harmonious set of four core hues that draw attention to calls-to-action and key services without overwhelming the user
Impact
- Elevated User Experience: Prospective students spend more time exploring courses and resources.
- Stronger Brand Trust: A unified look and feel builds immediate credibility.
- Streamlined Enquiries: Clear navigation and prominent contact options drive more meaningful leads.
